Why You Should Have A Podcast As Part Of Your Business Strategy?

D𝐨 𝐲𝐨𝐮 𝐰𝐚𝐧𝐭 𝐭𝐨 𝐤𝐧𝐨𝐰 𝐡𝐨𝐰 𝐡𝐚𝐯𝐢𝐧𝐠 𝐚 𝐩𝐨𝐝𝐜𝐚𝐬𝐭 𝐜𝐚𝐧 𝐡𝐞𝐥𝐩 𝐲𝐨𝐮𝐫 𝐜𝐨𝐚𝐜𝐡𝐢𝐧𝐠 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬?

I could list so many things but these are the top four on how podcasts can help you with your coaching business and as a podcast junkie myself (who bought programs and courses just from listening to podcasts) I definitely agree and my clients can tell you its absolutely valuable for them with their coaching business.

1. Podcasts build an intimate and personal connection with your audience

I don't know about you but when I listen to a podcast I like, I feel like I'm having a conversation with a friend. I may be taking a walk or doing dishes but I am focused on consuming your content. There is something personal when I listen to someone's voice and I am not distracted by the notifications on my phone.

I will get a little nerdy here and tell you some statistics,

• 85% of all podcast listeners listen to all or most of your podcast.

• Podcast listeners are much more active on every social media channel (94% are active

on at least one – vs 81% for the entire population)

• Podcast listeners are more likely to follow companies and brands on social media

Podcast listeners are focused consuming your content

They are committed to learning more and making their lives better. When people find a podcast they like, they stick with it. They are loyal and take action.